A new dimension in analysing suspicious behaviour in stores
Adopting suspicious gesture heatmaps allows stores to transform complex data into clear, actionable visual information. These visualisations identify "hot" zones – where suspicious gestures or at-risk behaviours are frequently detected – and "cold" zones, less affected by such incidents. This type of map isn't just for pinpointing areas to monitor; it offers a comprehensive, strategic understanding of store dynamics.
By leveraging these maps, store managers can adjust the positioning of security teams, modify customer paths, or even reorganise aisles to reduce blind spots. This represents a significant advancement compared to traditional video surveillance, which is often reactive rather than proactive.
Integrating the visualisation of at-risk zones into the prevention strategy thus enables better operational control, more efficient allocation of human resources, and increased incident anticipation.
Optimise store layout for intelligent prevention
Thanks to these heatmaps, retailers can review their sales floor layout based on concrete data. For instance, if an end-of-aisle zone is consistently marked in red, it might signal a lack of visibility or being too close to the exit. Teams can then reposition sensitive products or enhance deterrent signage.
This data-driven approach allows for softer but more effective prevention. Customers thus enjoy a fluid, secure, and more pleasant space, while theft-related losses decrease.
By combining these visuals with real-time behavioural analysis, like that offered by Oxania, it's possible to anticipate risks without burdening daily operations.
Data that speaks for itself to guide managerial decisions
The risk zone map becomes a genuine decision-making tool. By providing an instant and evolving overview of in-store behaviours, it helps site directors, security managers, and audit teams make concrete and measurable decisions.
For example, it can justify adding cameras in certain areas, motivate specific employee training, or guide more appropriate patrol schedules. Beyond security, these maps also impact commercial organisation: they reveal high-traffic areas that can be commercially enhanced or, conversely, de-congested for a better customer experience.
This visualisation is therefore much more than a prevention tool: it's a lever for overall optimisation, supporting both economic performance and customer satisfaction.
Oxania: making data useful, accessible, and actionable
Oxania offers advanced suspicious gesture detection technology coupled with intuitive visualisations like this one. The system transforms video feeds into actionable heatmaps, continuously updated, accessible from a clear interface designed for store needs.
This ability to provide a reliable and dynamic overview gives on-site teams a strategic advantage: they no longer just monitor; they act in a targeted, measurable, and proactive way. Integration is seamless, results are immediate, and the added value is felt at all levels: less theft, more visibility, and better organisation.
In short, a solution that converts data into decisions, and decisions into results.
