A New Dimension in Analysing Suspicious In-Store Behaviour
Adopting suspicious gesture heatmaps allows stores to transform complex data into clear, actionable visual information. These visualisations identify 'hot' zones – i.e., those where suspicious gestures or at-risk behaviours are frequently detected – and 'cold' zones, which are less affected by these incidents. This type of map isn't just for identifying areas to monitor; it provides a comprehensive and strategic understanding of in-store dynamics.
By leveraging these maps, store managers can adapt the positioning of security teams, adjust customer pathways, or even reorganise aisles to reduce blind spots. This represents a major step forward compared to traditional video surveillance, which is often reactive rather than proactive.
Integrating risk zone visualisation into the prevention strategy therefore enables better operational management, more efficient allocation of human resources, and increased anticipation of incidents.
Optimising Store Layout for Smart Prevention
Thanks to these heatmaps, retailers can review their sales floor layout based on concrete data. For example, if an end-of-aisle area is consistently marked in red, this may indicate a lack of visibility or being too close to an exit. Teams can then reposition high-risk products or reinforce deterrent signage.
This data-driven approach allows for a subtler yet more effective prevention. Customers thus benefit from a seamless, secure, and more pleasant space, while theft-related losses decrease.
By combining these visuals with real-time behavioural analysis like that offered by Oxania, it is possible to anticipate risks without burdening daily operations.
Data That Speaks for Itself to Guide Managerial Decisions
The risk zone map becomes a genuine decision-making tool. By providing an instant and evolving overview of in-store behaviour, it helps site managers, security managers, and audit teams to make concrete and measurable decisions.
For example, it can justify adding cameras in certain areas, prompt specific training for employees, or guide more suitable patrol schedules. Beyond the security aspect, these maps also have an impact on commercial organisation: they reveal high-traffic areas that can be commercially leveraged or, conversely, decongested for a better customer experience.
This visualisation is therefore much more than a prevention tool: it is a lever for global optimisation, that supports both economic performance and customer satisfaction.
Oxania: Making Data Useful, Accessible, and Actionable
Oxania offers advanced suspicious gesture detection technology coupled with intuitive visualisations like this one. The system transforms video streams into actionable, continuously updated heatmaps, accessible from a clear interface designed for the needs of retail stores.
This ability to provide a reliable and dynamic overview gives on-the-ground teams a strategic advantage: they no longer just monitor; they act in a targeted, measurable, and proactive way. Integration is seamless, the results are immediate, and the added value is felt at all levels: less theft, more visibility, and better organisation.
In short, a solution that converts data into decisions, and decisions into results.
