A New Dimension in Analysing Suspicious Behaviour in Stores
Adopting suspicious gesture heatmaps allows stores to transform complex data into clear, actionable visual insights. These visualisations identify "hot" zones – areas where suspicious gestures or risky behaviours are frequently detected – and "cold" zones, less affected by such incidents. This type of map isn't just for pinpointing areas to monitor; it offers a comprehensive and strategic understanding of in-store dynamics.
By leveraging these maps, store managers can adjust security team placements, refine customer pathways, or even reorganise aisles to reduce blind spots. This represents a major advancement compared to traditional video surveillance, which is often reactive rather than proactive.
Integrating the visualisation of risk areas into prevention strategy therefore enables better operational control, more efficient allocation of human resources, and increased incident anticipation.
Optimising Store Layout for Intelligent Prevention
Thanks to these heatmaps, retailers can review their sales floor layout based on concrete data. For example, if an end-of-aisle area is consistently marked in red, it might signal a lack of visibility or too direct a proximity to the exit. Teams can then reposition sensitive products or reinforce deterrent signage.
This data-driven approach allows for softer yet more effective prevention. Customers thus enjoy a fluid, secure, and more pleasant space, while losses related to theft decrease.
By combining these visuals with real-time behavioural analysis, such as that offered by Oxania, it's possible to anticipate risks without burdening daily operations.
Data That Speaks for Itself to Guide Managerial Decisions
The risk zone map becomes a genuine decision-making tool. By providing an instant and evolving overview of in-store behaviours, it helps site directors, security managers, and audit teams make concrete and measurable decisions.
For example, it can justify adding cameras in certain areas, motivate specific employee training, or guide more appropriate patrol schedules. Beyond the security aspect, these maps also impact commercial organisation: they reveal high-traffic areas that can be commercially leveraged or, conversely, decongested for a better customer experience.
This visualisation is therefore much more than a prevention tool: it's a lever for overall optimisation, supporting both economic performance and customer satisfaction.
Oxania: Making Data Useful, Accessible, and Actionable
Oxania offers advanced suspicious gesture detection technology coupled with intuitive visualisations like this one. The system transforms video streams into actionable heatmaps, continuously updated, accessible from a clear interface designed for store needs.
This ability to provide a reliable and dynamic overview gives field teams a strategic advantage: they no longer just monitor, they act in a targeted, measurable, and proactive way. Integration is seamless, results are immediate, and added value is felt at all levels: fewer thefts, more visibility, and better organisation.
In short, a solution that converts data into decisions, and decisions into results.
