In the retail sector, tackling losses due to shoplifting is a top priority. Stores are increasingly investing in innovative solutions to protect their profit margins while improving the customer experience. Among the most promising advances: video analytics software capable of detecting suspicious gestures associated with theft in real time .
🎯 A New Approach to Loss Prevention
Traditionally, theft prevention has relied on security guards, passive CCTV, and security tags. But these measures are no longer enough given the increasing ingenuity of thieves.
Behavioural detection software analyses live video feeds and identifies gestures linked to shoplifting : hiding an item under clothing, products concealed in a pram, in a backpack, handbag, or even attempting to tamper with packaging, etc.
These systems, powered by artificial intelligence , enable security teams or managers to be alerted in around ten seconds, reducing response time and increasing the overall effectiveness of theft prevention.
⚙️ How Does This Software Integrate Into Stores?
Suspicious gesture detection solutions like Oxania are designed to seamlessly integrate with your existing video surveillance infrastructure. To ensure optimal effectiveness, they are deployed in collaboration with specialist integrators . These experts ensure cameras are strategically placed to cover the most sensitive areas of the store and ensure reliable analytics.
Once the cameras are correctly installed, the system adds an intelligence layer that analyses video feeds in real time. It adapts to the specifics of each store – type of business, risk zones, peak times – and sends alerts in around ten seconds through an intuitive interface accessible via mobile, tablet, or PC, allowing security teams and managers to react quickly and efficiently .
🚀 Measurable Benefits for Retailers
- Significant reduction in thefts : a notable decrease observed in the first few months after implementing this system.
- Time saving for security teams, thanks to smart, targeted surveillance.
- Improved customer experience : fewer unnecessary interventions, a calmer in-store environment thanks to video evidence.
- Optimised resource allocation : staff can focus on higher-value tasks.
Thanks to these technologies, security becomes a performance driver , not just a cost centre.
🤝 Technology Supporting Retail
Adopting a suspicious gesture detection solution means choosing proactive, discreet and effective security . Retailers going down this path are not just reducing losses—they’re sending a message of professionalism and modernity to their customers and staff.
Oxania , an innovator in this field, supports retailers through this transformation, with modular, human-centred solutions. Because preventing theft is also about preserving the quality of the in-store experience.
