In the retail sector, combating losses from shoplifting is a priority. Retailers are increasingly investing in innovative solutions to protect their margins while improving the customer experience. Among the most promising advancements are: video analysis software capable of detecting suspicious gestures associated with theft in real time .
🎯 A Fresh Look at Loss Prevention
Traditionally, theft prevention has relied on security guards, passive video surveillance cameras, and anti-theft tags. But these measures are no longer enough to counter the growing ingenuity of thieves.
Behavioural detection software analyses real-time video feeds and identifies gestures associated with shoplifting : concealing an item under clothing, hiding products in a pram, backpack, or handbag, or even attempting to tamper with packaging, etc.
These systems, based on artificial intelligence , allow security teams or managers to be alerted in about ten seconds, thereby reducing reaction time and increasing the overall effectiveness of theft prevention.
⚙️ How Does This Software Integrate into Stores?
Suspicious gesture detection solutions like Oxania are designed to integrate easily with existing video surveillance infrastructure. To ensure optimal effectiveness, they are deployed in collaboration with specialised integrators . These experts ensure that the cameras are strategically positioned to cover the most sensitive areas of the store and ensure reliable analysis.
Once the cameras are correctly installed, the system adds a layer of intelligence that analyses video feeds in real time. It adapts to the specifics of each point of sale – type of business, high-risk areas, peak periods – and sends alerts in about ten seconds via an intuitive interface accessible on a phone, tablet, or PC, allowing security teams and managers to react quickly and effectively .
🚀 Measurable Benefits for Retailers
- Significant Reduction in Theft : A significant reduction observed in the first few months after implementing the system.
- Time Savings for security teams, thanks to smart and targeted surveillance.
- Improved Customer Experience : Fewer unnecessary interventions and a more relaxed in-store atmosphere, thanks to video evidence.
- Resource Optimisation : Teams can be allocated to higher value-added tasks.
Thanks to these technologies, security becomes a performance driver , not just a cost centre.
🤝 Technology at the Service of Retail
Adopting a suspicious gesture detection solution means choosing proactive, discreet, and effective security . Retailers who take this path don't just reduce their losses: they send a signal of professionalism and modernity to their customers and teams.
Oxania , an innovative player in this field, supports retailers in this transformation with modular, human-centric solutions. Because preventing theft is also about preserving the quality of the in-store experience.
