In the retail sector, the fight against losses related to shoplifting is a priority. Retailers are increasingly investing in innovative solutions to protect their margins while improving the customer experience. Among the most promising advancements: video analysis software capable of detecting suspicious gestures associated with theft in real-time .
🎯 A New Perspective on Loss Prevention
Traditionally, theft prevention relies on security guards, passive CCTV cameras, and anti-theft tags. But these devices are no longer enough to counter the increasing ingenuity of thieves.
Behavioural detection software analyses video streams in real-time and identifies gestures associated with shoplifting : concealing an item under clothing, products hidden in a pram, backpack, handbag or even attempts to tamper with packaging, etc.
These systems based on artificial intelligence allow security teams or managers to be alerted in about ten seconds, thereby reducing reaction time and increasing the overall effectiveness of the fight against theft.
⚙️ How Do These Software Solutions Integrate into Stores?
Suspicious gesture detection solutions such as Oxania are designed to integrate easily with existing video surveillance infrastructure. To ensure optimal effectiveness, they are deployed in collaboration with specialised integrators . These experts ensure that cameras are strategically positioned to cover the most sensitive areas of the store and ensure reliable analysis.
Once the cameras are correctly installed, the system adds a layer of intelligence that analyses the video streams in real-time. It adapts to the specificities of each point of sale – type of business, risk areas, peak periods – and sends alerts in about ten seconds via an intuitive interface accessible on phone, tablet, or PC, allowing security teams and managers to react quickly and effectively .
🚀 Measurable Benefits for Retailers
- Significant Reduction in Theft : significant reduction observed in the first few months after the implementation of this system.
- Time Saving for security teams, thanks to intelligent and targeted surveillance.
- Improved Customer Experience : fewer unnecessary interventions, a calmer atmosphere in the store thanks to video evidence.
- Optimisation of Resources : allocation of teams to higher value-added tasks.
Thanks to these technologies, security becomes a lever for performance , and no longer just a cost centre.
🤝 Technology Serving Retail
Adopting a suspicious gesture detection solution means choosing proactive, discreet, and effective security . Retailers who take this path are not only reducing their losses: they are sending a signal of professionalism and modernity to their customers and their teams.
Oxania , an innovative player in this field, supports retailers in this transformation, with modular and human-centred solutions. Because preventing theft is also about preserving the quality of the in-store experience.
