In the retail sector, combating losses due to shoplifting is a top priority. Retailers are increasingly investing in innovative solutions to protect their margins while enhancing the customer experience. Among the most promising advancements are: video analytics software capable of detecting suspicious gestures associated with theft in real-time .
🎯 A New Approach to Loss Prevention
Traditionally, theft prevention relies on security guards, passive video surveillance cameras, and anti-theft tags. However, these measures are no longer sufficient in the face of increasingly cunning thieves.
Behavioural detection software analyses real-time video feeds and identifies gestures associated with shoplifting : concealing an item under clothing, products hidden in a pram, backpack, handbag, or even attempts to manipulate packaging, etc.
These systems, based on artificial intelligence , can alert security teams or managers within about ten seconds, thereby reducing reaction time and increasing the overall effectiveness of theft prevention.
⚙️ How do these software solutions integrate into stores?
Suspicious gesture detection solutions like Oxania are designed for easy integration with existing video surveillance infrastructure. To ensure optimal effectiveness, they are deployed in collaboration with specialised integrators . These experts ensure that cameras are strategically positioned to cover the most sensitive areas of the store and ensure reliable analysis.
Once the cameras are correctly installed, the system adds a layer of intelligence that analyses video streams in real-time. It adapts to the specificities of each retail outlet – type of business, risk zones, busy periods – and sends alerts in about ten seconds via an intuitive interface accessible on phone, tablet, or PC, allowing security teams and managers to react quickly and efficiently .
🚀 Measurable Benefits for Retailers
- Significant decrease in theft : a significant reduction observed in the first few months after implementing this system.
- Time saving for security teams, thanks to intelligent and targeted surveillance.
- Improved customer experience : fewer unnecessary interventions, a more serene atmosphere in the store thanks to video evidence.
- Resource optimisation : assigning teams to higher value-added tasks.
Thanks to these technologies, security becomes a performance lever , and no longer just a cost centre.
🤝 Technology at the Service of Retail
Adopting a suspicious gesture detection solution means choosing proactive, discreet, and effective security . Retailers who take this path not only reduce their losses: they send a signal of professionalism and modernity to their customers and their teams.
Oxania , an innovative player in this field, supports retailers in this transformation, with modular and human-centred solutions. Because preventing theft also means preserving the quality of the in-store experience.
