In the retail sector, combating losses from shoplifting is a major priority. Retailers are increasingly investing in innovative solutions to protect their margins while also enhancing the customer experience. Among the most promising advances: video analytics software capable of detecting suspicious gestures associated with theft in real time .
🎯 A fresh perspective on loss prevention
Traditionally, theft prevention relies on security guards, passive CCTV systems and security tags. But these solutions are no longer enough in the face of increasingly clever thieves.
Behavioural detection software analyses video feeds in real time and identifies gestures associated with shoplifting : hiding an item under clothing, concealing products in a pram, backpack or handbag, or attempts to tamper with packaging, and more.
These systems, powered by artificial intelligence , allow security teams or managers to be alerted in about ten seconds, reducing reaction time and greatly increasing overall theft prevention efficiency.
⚙️ How are these solutions integrated into stores?
Suspicious gesture detection solutions like Oxania are designed to be easily integrated into existing CCTV infrastructure. For best results, they’re deployed alongside specialist integrators . These experts ensure the cameras are strategically positioned to cover the store’s high-risk areas for reliable analysis.
Once the cameras are properly set up, the system adds an intelligence layer that analyses video feeds in real time. It adapts to each retail location’s specific needs — business type, high-risk zones, busy periods — and issues alerts in about ten seconds through an intuitive interface accessible on phone, tablet or PC, allowing security teams and managers to respond quickly and effectively .
🚀 Measurable benefits for retailers
- Significant reduction in theft : a marked drop has been observed in the first few months after implementing the system.
- Time-saving for security teams, thanks to smart, targeted monitoring.
- Improved customer experience : fewer unnecessary interventions, creating a calmer in-store atmosphere thanks to video evidence.
- Resource optimisation : allowing teams to focus on higher-value tasks.
With these technologies, security becomes a performance driver rather than just a cost centre.
🤝 Technology serving retail
Adopting a suspicious gesture detection solution means choosing proactive, discreet and effective security . Retailers taking this approach don’t just reduce their losses: they also signal professionalism and modernity to their customers and their teams.
Oxania , an innovator in this field, supports retailers through this transformation with flexible, people-focused solutions. Because preventing theft also means maintaining the quality of the in-store experience.
