In the cut-throat world of retail, every customer interaction and every square metre utilised counts. Supermarkets, pharmacies, and DIY stores face a critical challenge: effectively combating shrinkage while bolstering the customer experience.
Today, technology offers an innovative solution by combining artificial intelligence for suspicious gesture detection and business intelligence tools like heatmaps and customer counting .
This synergy revolutionises risk management and customer knowledge, providing retailers with powerful solutions to stay competitive. 🚀
🔍 Proactive Detection Thanks to AI
Traditional video surveillance systems often react after an incident, which limits their effectiveness in prevention. AI -based solutions, like those from Oxania , bring a major breakthrough by enabling real-time detection of suspicious behaviours through precise gesture analysis.
This proactive approach allows for immediate intervention in the event of a theft attempt, thereby minimising losses while maintaining a smooth customer experience.
Discreet and customisable, these interventions adapt to the context to enhance security without ever altering the shopping comfort. This allows for:
- Immediately alerting security teams in case of a theft attempt.
- Reducing losses without disturbing customers.
- Adapting interventions according to the context, with discretion and efficiency.
📊 The Power of Embedded Business Intelligence
Smart detection is just one lever among others. By combining AI with business intelligence tools such as heatmaps and customer counting , retailers transform interactions into strategic data .
These technologies enable the observation of foot traffic dynamics and the identification of key store areas, thus improving decision-making.
Through this analysis, it becomes possible to optimise customer journeys, refine shelf arrangements, and enhance operational efficiency in an agile and relevant manner.
🎯 Here's what this enables:
- Identifying hot zones in the store, where customers spend the most time.
- Analysing customer counts to better organise aisles and streamline circulation.
- Optimising staff schedules according to peak traffic.
- Measuring the impact of marketing actions or layout changes on footfall.
🧠 A Winning Synergy: Security + Customer Experience
The combination of AI detection and business intelligence generates a virtuous cycle between protection and customer experience. Detecting areas prone to shrinkage can also reveal opportunities for improvement in ergonomics or product visibility.
This dual perspective allows retailers to act with finesse, enhancing security while offering visitors a more intuitive and pleasant journey.
Decisions are no longer based on intuition but on concrete and exploited data, thereby increasing the overall efficiency of the store.
- Reducing shrinkage without burdening the security system.
- Offering a smoother and more personalised experience .
- Making informed decisions based on concrete data, not hunches.
🤖 Oxania, Your Smart Ally
Oxania offers a complete solution, designed to integrate easily into existing store infrastructures. State-of-the-art AI dedicated to gesture detection is accompanied by an intuitive BI interface, allowing for precise and uncomplicated management.
This means retailers can access key information in real-time, better control their commercial environment, and anticipate risks.
With Oxania , overall risk management and customer experience gain in responsiveness, fluidity, and peace of mind.
📝 In Summary
Adopting an AI-powered theft detection solution enriched by business intelligence tools is much more than just securing a store.
It also means embracing a dynamic of continuous optimisation, where data becomes the main lever for better understanding, anticipation, and innovation.
This modern, agile, and performance-oriented approach allows retailers to successfully meet current challenges and calmly prepare for the future.
