In the competitive world of retail, every customer interaction and every square metre utilised matters. Large retail chains, pharmacies, and DIY stores face a crucial challenge: effectively combating shrinkage while enhancing the customer experience.
Today, technology provides an innovative answer by combining artificial intelligence for suspicious gesture detection and business intelligence tools like heatmaps and customer counting .
This synergy is revolutionising risk management and customer knowledge, offering businesses powerful solutions to stay competitive. 🚀
🔍 Proactive Detection Thanks to AI
Traditional video surveillance systems often react after an incident, limiting their effectiveness in prevention. Solutions based on AI , such as those from Oxania , bring a major breakthrough by enabling real-time detection of suspicious behaviour through detailed gesture analysis.
This proactive approach makes it possible to intervene immediately in case of a theft attempt, thus minimising losses while respecting the fluidity of the customer experience.
Discreet and customisable, these interventions adapt to the context to enhance security without ever altering the shopping comfort. This allows for:
- Immediate alerting of security teams in case of a theft attempt.
- Reducing losses without disrupting customers.
- Adapting interventions according to the context, with discretion and effectiveness.
📊 The Power of Embedded Business Intelligence
Smart detection is just one lever among others. By combining AI with business intelligence tools such as heatmaps and customer counting , businesses transform interactions into strategic data .
These technologies allow for observing footfall dynamics and identifying key areas of the store, thereby improving decision-making.
Thanks to this analysis, it becomes possible to optimise customer journeys, refine aisle layouts, and enhance operational efficiency in an agile and relevant manner.
🎯 Here's what this enables:
- Identifying hot zones in the store, where customers spend the most time.
- Analysing customer counting to better organise aisles and streamline circulation.
- Optimising staff schedules according to peak times.
- Measuring the impact of marketing actions or layout changes on footfall.
🧠 A Winning Synergy: Security + Customer Experience
The combination of AI detection and business intelligence creates a virtuous cycle between protection and customer experience. Detecting sensitive areas prone to shrinkage can also reveal opportunities for improvement in ergonomics or product visibility.
This dual perspective allows businesses to act with finesse, reinforcing security while offering visitors a more intuitive and pleasant journey.
Decisions made are no longer based on intuition, but on concrete and actionable data, thus increasing the overall efficiency of the store.
- Reducing shrinkage without burdening the security system.
- Offering a smoother and more personalised experience .
- Making informed decisions based on concrete data, not intuition.
🤖 Oxania, Your Smart Ally
Oxania offers a complete solution, designed to integrate easily with existing store infrastructures. The advanced AI dedicated to gesture detection is accompanied by an intuitive BI interface, allowing for precise and uncomplicated management.
This means businesses can access key information in real-time, better control their commercial environment, and anticipate risks.
With Oxania , the entire risk and customer experience management gains in reactivity, fluidity, and peace of mind.
📝 In Summary
Adopting an AI theft detection solution enriched by business intelligence tools is much more than just ensuring a store's security.
It is also about entering a dynamic of continuous optimisation, where data becomes the main lever to better understand, anticipate, and innovate.
This modern, agile, and performance-oriented approach allows businesses to successfully meet current challenges and calmly prepare for the future.
