In the competitive world of retail, every customer interaction and every square metre of floor space counts. Supermarkets, pharmacies and hardware stores face a crucial challenge: to effectively combat shrinkage while enhancing the customer experience.
Today, technology provides an innovative solution by combining artificial intelligence for suspicious gesture detection with business intelligence tools like heatmaps and customer counting .
This synergy revolutionises risk management and customer insights, offering retailers powerful solutions to stay competitive. 🚀
🔍 Proactive Detection Thanks to AI
Traditional video surveillance systems often react after an incident has occurred, which limits their preventative effectiveness. Solutions based on AI , like those from Oxania , represent a major breakthrough by enabling real-time detection of suspicious behaviour through detailed gesture analysis.
This proactive approach makes it possible to intervene immediately in the event of a theft attempt, thereby minimising losses while maintaining a seamless customer experience.
Discreet and customisable, these interventions adapt to the context to enhance security without ever compromising the shopping experience. This allows for:
- Immediately alerting security teams in the event of a theft attempt.
- Reducing losses without disturbing customers.
- Adapting interventions based on the context, discreetly and effectively.
📊 The Power of Embedded Business Intelligence
Smart detection is just one of many tools. By combining AI with business intelligence tools such as heatmaps and customer counting , retailers transform interactions into strategic data .
These technologies make it possible to observe foot traffic dynamics and identify key areas of the store, thereby improving decision-making.
Thanks to this analysis, it becomes possible to optimise customer journeys, refine aisle layouts, and enhance operational efficiency in an agile and relevant way.
🎯 Here’s what this enables:
- Identifying hot spots in the store, where customers spend the most time.
- Analysing customer counts to better organise aisles and improve traffic flow.
- Optimising staff rosters according to peak traffic times.
- Measuring the impact of marketing campaigns or layout changes on foot traffic.
🧠 A Winning Synergy: Security + Customer Experience
The combination of AI detection and business intelligence creates a virtuous cycle between protection and customer experience. Detecting areas prone to shrinkage can also reveal opportunities for improvement in product layout or visibility.
This dual perspective allows retailers to act with precision, strengthening security while offering a more intuitive and pleasant journey for visitors.
Decisions are no longer based on intuition, but on concrete, actionable data, thus increasing the store's overall efficiency.
- Reducing shrinkage without adding to the security burden.
- Offering a more seamless and personalised experience .
- Making informed decisions based on concrete data, not intuition.
🤖 Oxania, Your Smart Ally
Oxania offers a complete solution, designed to integrate easily with existing store infrastructures. Its cutting-edge AI, dedicated to gesture detection , is paired with an intuitive BI interface, enabling precise and straightforward management.
This means retailers can access key information in real time, better control their retail environment, and anticipate risks.
With Oxania , the entire risk and customer experience management process becomes more responsive, seamless, and secure.
📝 In Summary
Adopting an AI-powered theft detection solution enhanced with business intelligence tools is about much more than just securing a store.
It's also about embracing a dynamic of continuous optimisation, where data becomes the primary driver to better understand, anticipate, and innovate.
This modern, agile, and performance-oriented approach allows retailers to successfully meet current challenges and confidently prepare for the future.
