In the competitive world of retail, every customer interaction and every square metre counts. Supermarkets, pharmacies and hardware stores face a crucial challenge: fighting shrinkage effectively while enhancing the customer experience.
Today, technology provides an innovative answer by combining artificial intelligence for suspicious gesture detection and business intelligence tools like heatmaps and customer counting .
This synergy is revolutionising risk management and customer knowledge, providing retailers with powerful solutions to stay competitive. 🚀
🔍 Proactive Detection with AI
Traditional video surveillance systems often only react after an incident, which limits their effectiveness for prevention. Solutions powered by AI , such as those by Oxania , mark a major shift by enabling real-time detection of suspicious behaviour through detailed gesture analysis.
This proactive approach enables immediate action in the event of a theft attempt, minimising loss while maintaining a smooth customer experience.
Discreet and customisable, these interventions adapt to the context to strengthen security without ever disrupting the shopping experience. This enables:
- Immediate alerts to security staff in case of a theft attempt.
- Reducing losses without disturbing customers.
- Adapting responses to the situation, with discretion and efficiency.
📊 The Power of Built-In Business Intelligence
Intelligent detection is just one lever among many. By pairing AI with business intelligence tools such as heatmaps and customer counting , retailers can transform interactions into strategic data .
These technologies make it possible to observe traffic patterns and identify the store’s key areas, helping to improve decision making.
This analysis allows optimisation of customer journeys, fine-tuning of shelf layouts, and more agile, relevant operational efficiency.
🎯 This enables you to:
- Identify hot zones in the store, where customers spend the most time.
- Analyse customer counts to better organise aisles and optimise traffic flow.
- Optimise staffing according to peak times.
- Measure the impact of marketing activities or layout changes on traffic.
🧠 A Winning Synergy: Security + Customer Experience
The combination of AI-driven detection and business intelligence creates a virtuous cycle between protection and customer experience. Identifying areas prone to shrinkage can also reveal opportunities to improve ergonomics or product visibility.
This dual perspective allows retailers to work more subtly, improving security while offering visitors a more intuitive, enjoyable shopping journey.
Decisions are no longer based on intuition, but on concrete, actionable data, boosting overall store efficiency.
- Reduce shrinkage without making security measures more intrusive.
- Provide a smoother, more personalised experience .
- Make informed decisions based on real data, not hunches.
🤖 Oxania, Your Smart Partner
Oxania offers a complete solution designed for easy integration with your store’s existing infrastructure. The advanced AI for gesture detection is paired with an intuitive BI interface, allowing for precise, uncomplicated management.
This means retailers can access key information in real time, better control their commercial environment and anticipate risks.
With Oxania , risk and customer experience management both become more responsive, seamless and stress-free.
📝 In Summary
Adopting an AI-powered theft detection solution enhanced with business intelligence tools is about much more than securing a shop.
It’s also about embracing a process of continuous improvement, where data becomes the main lever for understanding, anticipating and innovating.
This modern, agile, performance-focused approach enables retailers to effectively meet today’s challenges and confidently prepare for the future.
