In a sector as dynamic and competitive as retail, every square metre, every visit counts. For supermarkets, pharmacies, or hardware stores, one of the key challenges is still tackling shrinkage, while also optimising the customer experience. Today, a new generation of technologies combines artificial intelligence (AI) for suspicious gesture detection with business intelligence tools like heatmaps and customer counting . And this combination is a game changer. 🚀
🔍 Proactive Detection Thanks to AI
Traditional surveillance systems are often reactive, relying on reviewing footage after the fact. In contrast, modern AI-powered solutions, like those offered by Oxania , provide real-time detection of suspicious behaviours using gesture recognition models.
This enables you to:
- Immediately alert security teams in the event of a theft attempt.
- Reduce losses without disrupting customers.
- Adapt responses to the context, discreetly and efficiently.
📊 The Power of Embedded Business Intelligence
But that’s only part of the picture. Combining this smart detection with visual BI tools like heatmaps and customer counting makes it possible to turn every visit into actionable data .
🎯 Here’s what this enables:
- Identify the store’s hotspots — areas where customers spend the most time.
- Analyse customer counting to better organise the aisles and smooth customer flow.
- Optimise staff rosters based on peak visitation times.
- Measure the impact of marketing actions or changes in store layout on customer traffic.
🧠 A Winning Synergy: Security + Customer Experience
Combining AI detection with BI brings a double benefit : keeping the store secure while also improving the customer experience . For instance, identifying a theft-prone area might also uncover an issue with product accessibility or visibility. By acting on both fronts, stores can:
- Reduce shrinkage without adding heavy-handed security.
- Deliver a smoother, more personalised experience .
- Make informed decisions backed by real data, not just gut feeling.
🤖 Oxania, Your Smart Partner
Oxania positions itself as an innovative technology partner, able to deploy a powerful solution that’s easy to integrate into existing store environments. Thanks to AI specialised in gesture analysis and an intuitive BI dashboard, you gain visibility, control, and peace of mind .
📝 In Summary
Bringing together an AI theft detection system with business intelligence tools isn’t just about protecting your store. It’s also about understanding your customers better, anticipating, and optimising your operations . A modern, data-driven, and agile approach, for addressing today’s and tomorrow’s challenges.
