In the competitive world of retail, every customer interaction and every square meter utilized counts. Large retail chains, pharmacies, and DIY stores face a crucial challenge: effectively combatting unknown shrinkage while enhancing the customer experience.
Today, technology provides an innovative answer by combining artificial intelligence for suspicious gesture detection and business intelligence tools such as heatmaps and customer counting .
This synergy revolutionizes risk management and customer knowledge, offering retailers powerful solutions to remain competitive. 🚀
🔍 Proactive Detection Thanks to AI
Traditional video surveillance systems often react after an incident, which limits their effectiveness in prevention. AI -based solutions, such as those from Oxania , bring a major breakthrough by enabling real-time detection of suspicious behaviors through detailed gesture analysis.
This proactive approach makes it possible to intervene immediately in case of a theft attempt, thus minimizing losses while maintaining the fluidity of the customer experience.
Discreet and customizable, these interventions adapt to the context to enhance security without ever altering shopping comfort. This allows for:
- Immediately alerting security teams in case of a theft attempt.
- Reducing losses without disturbing customers.
- Adapting interventions according to the context, with discretion and efficiency.
📊 The Power of Embedded Business Intelligence
Intelligent detection is just one lever among others. By combining AI with business intelligence tools such as heatmaps and customer counting , retailers transform interactions into strategic data .
These technologies allow for observing foot traffic dynamics and identifying key areas of the store, thereby improving decision-making.
Thanks to this analysis, it becomes possible to optimize customer journeys, refine shelf layouts, and enhance operational efficiency in an agile and relevant manner.
🎯 Here's what this enables:
- Identifying hot zones in the store, where customers spend the most time.
- Analyzing customer counts to better organize shelves and streamline circulation.
- Optimizing staff schedules according to peak traffic.
- Measuring the impact of marketing actions or layout changes on foot traffic.
🧠 A Winning Synergy: Security + Customer Experience
The combination of AI detection and business intelligence generates a virtuous circle between protection and customer experience. Detecting sensitive areas for unknown shrinkage can also reveal opportunities for improvement in ergonomics or product visibility.
This dual perspective allows retailers to act with finesse, strengthening security while offering a more intuitive and pleasant journey for visitors.
Decisions made are no longer based on intuition but on concrete and exploited data, thus increasing the overall efficiency of the store.
- Reducing unknown shrinkage without burdening the security system.
- Offering a more fluid and personalized experience .
- Making informed decisions based on concrete data, not intuitions.
🤖 Oxania, Your Intelligent Ally
Oxania offers a complete solution, designed to easily integrate with existing store infrastructures. The cutting-edge AI dedicated to gesture detection is accompanied by an intuitive BI interface, allowing for precise and uncomplicated management.
This means that retailers can access key information in real-time, better control their commercial environment, and anticipate risks.
With Oxania , the entire risk and customer experience management gains in reactivity, fluidity, and peace of mind.
📝 In Summary
Adopting an AI-powered theft detection solution enriched by business intelligence tools is much more than just ensuring store security.
It also means engaging in a dynamic of continuous optimization, where data becomes the main lever for better understanding, anticipating, and innovating.
This modern, agile, and performance-oriented approach allows retailers to successfully meet current challenges and confidently prepare for the future.
