In the competitive world of retail, every customer interaction and every exploited square meter counts. Supermarkets, pharmacies, and DIY stores face a crucial challenge: effectively combating shrink while enhancing the customer experience.
Today, technology offers an innovative solution by combining artificial intelligence for suspicious gesture detection and business intelligence tools such as heatmaps and customer counting .
This synergy revolutionizes risk management and customer knowledge, offering retailers powerful solutions to remain competitive. 🚀
🔍 Proactive Detection Thanks to AI
Traditional video surveillance systems often react after an incident, limiting their preventive effectiveness. AI-based solutions, such as those from Oxania , bring a major breakthrough by enabling real-time detection of suspicious behaviors through precise gesture analysis.
This proactive approach makes it possible to intervene immediately in case of a theft attempt, thereby minimizing losses while maintaining a fluid customer experience.
Discreet and customizable, these interventions adapt to the context to enhance security without ever altering the shopping comfort. This allows for:
- Immediately alerting security teams in case of a theft attempt.
- Reducing losses without disturbing customers.
- Adapting interventions according to the context, with discretion and efficiency.
📊 The Power of Embedded Business Intelligence
Intelligent detection is just one lever among others. By combining AI with business intelligence tools such as heatmaps and customer counting , retailers transform interactions into strategic data .
These technologies allow for observing footfall dynamics and identifying key areas of the store, thereby improving decision-making.
Thanks to this analysis, it becomes possible to optimize customer journeys, refine shelf arrangements, and enhance operational efficiency in an agile and relevant manner.
🎯 This allows for:
- Identifying hot zones in the store, where customers spend the most time.
- Analyzing customer counting to better organize shelves and smooth circulation.
- Optimizing staff schedules according to peak times.
- Measuring the impact of marketing actions or layout changes on footfall.
🧠 A Winning Synergy: Security + Customer Experience
The combination of AI-based detection and business intelligence creates a virtuous cycle between protection and customer experience. Detecting areas sensitive to shrink can also reveal opportunities for improvement in ergonomics or product visibility.
This dual perspective allows retailers to act subtly, enhancing security while offering a more intuitive and pleasant journey for visitors.
Decisions are no longer based on intuition, but on concrete and exploited data, thus increasing the store's overall efficiency.
- Reducing shrink without increasing the security apparatus.
- Offering a more fluid and personalized experience .
- Making informed decisions based on concrete data, not intuitions.
🤖 Oxania, Your Intelligent Ally
Oxania offers a complete solution, designed to integrate easily with existing store infrastructures. State-of-the-art AI dedicated to gesture detection is accompanied by an intuitive BI interface, allowing precise and simple control.
This means retailers can access key information in real time, better control their commercial environment, and anticipate risks.
With Oxania , the entire risk and customer experience management gains in responsiveness, fluidity, and serenity.
📝 In Summary
Adopting an AI-based theft detection solution enriched by business intelligence tools is much more than ensuring store security.
It also means engaging in a dynamic of continuous optimization, where data becomes the main lever for better understanding, anticipating, and innovating.
This modern, agile, and performance-oriented approach allows retailers to successfully meet current challenges and calmly prepare for the future.
