In the competitive world of retail, every customer interaction and every square meter counts. Supermarkets, pharmacies, and DIY stores face a crucial challenge: effectively combating shrinkage while enhancing the customer experience.
Today, technology provides an innovative answer by combining artificial intelligence for suspicious gesture detection and business intelligence tools like heatmaps and customer counting .
This synergy is revolutionizing risk management and customer insight, offering retailers powerful solutions to remain competitive. 🚀
🔍 Proactive Detection Powered by AI
Traditional video surveillance systems are often reactive, responding only after an incident, which limits their effectiveness in prevention. Solutions based on AI , such as those from Oxania , represent a major breakthrough by enabling real-time detection of suspicious behaviors through detailed gesture analysis.
This proactive approach enables immediate intervention in the event of a theft attempt, thus minimizing losses while maintaining a smooth customer experience.
Discreet and customizable, these interventions adapt to each context, enhancing security without ever compromising shopping comfort. This makes it possible to:
- Immediately alert the security teams in case of a theft attempt.
- Reduce losses without disrupting customers.
- Adapt interventions according to the context, with discretion and efficiency.
📊 The Power of Built-in Business Intelligence
Intelligent detection is just one lever among many. By combining AI with business intelligence tools such as heatmaps and customer counting , retailers turn interactions into strategic data .
These technologies make it possible to observe foot traffic patterns and identify key zones within the store, thus enhancing decision-making.
Through this analysis, it becomes possible to optimize customer journeys, refine shelf layouts, and strengthen operational efficiency in an agile, relevant way.
🎯 Here’s what this enables:
- Identify hot zones in the store, where customers spend the most time.
- Analyze customer counting to better organize aisles and improve flow.
- Optimize staff schedules based on peak periods.
- Measure the impact of marketing activities or layout changes on foot traffic.
🧠 A Winning Synergy: Security + Customer Experience
Combining AI-based detection with business intelligence generates a virtuous circle between protection and customer experience. Detecting high-shrinkage areas can also reveal opportunities to improve ergonomics or product visibility.
This dual perspective enables retailers to take nuanced action, strengthening security while providing a more intuitive and enjoyable journey for visitors.
Decisions are no longer based on intuition, but on concrete, actionable data, thus increasing the overall efficiency of the store.
- Reduce shrinkage without making security heavier.
- Offer a smoother, more personalized experience .
- Make informed decisions based on concrete data, not hunches.
🤖 Oxania, Your Smart Ally
Oxania offers a complete solution, designed for easy integration with stores’ existing infrastructures. The cutting-edge AI dedicated to gesture detection is paired with an intuitive BI interface, allowing precise, complexity-free control.
This means retailers can access key information in real time, better control their commercial environment, and anticipate risks.
With Oxania , both risk and customer experience management gain in responsiveness, fluidity, and peace of mind.
📝 In Summary
Adopting an AI-powered theft detection solution enhanced with business intelligence tools is much more than securing a store.
It also means engaging in a process of continuous optimization, where data becomes the key driver to better understand, anticipate, and innovate.
This modern, agile, performance-driven approach enables retailers to successfully meet today’s challenges and confidently prepare for the future.
