In the retail sector, fighting losses related to shoplifting is a priority. Brands are increasingly investing in innovative solutions to protect their margins while improving customer experience. Among the most promising advances: video analysis software capable of detecting suspicious gestures associated with theft in real-time .
🎯 A new perspective on loss prevention
Traditionally, theft prevention relies on security guards, passive video surveillance cameras, and anti-theft tags. But these devices are no longer sufficient against the growing ingenuity of thieves.
Behavioral detection software analyzes real-time video feeds and identifies gestures associated with shoplifting : concealing an item under clothing, products hidden in a stroller, in a backpack, a handbag, or even attempts to tamper with packaging, etc.
These systems, based on artificial intelligence , allow security teams or managers to be alerted in about ten seconds, thereby reducing reaction time and increasing the overall effectiveness of theft prevention.
⚙️ How do these software solutions integrate into stores?
Suspicious gesture detection solutions like Oxania are designed to integrate easily with existing video surveillance infrastructure. To ensure optimal effectiveness, they are deployed in collaboration with specialized integrators . These experts ensure that cameras are strategically positioned to cover the most sensitive areas of the store and ensure reliable analysis.
Once the cameras are correctly installed, the system adds a layer of intelligence that analyzes video streams in real-time. It adapts to the specificities of each point of sale – type of business, risk areas, peak hours – and sends alerts in about ten seconds via an intuitive interface accessible on phone, tablet, or PC, thus allowing security teams and managers to react quickly and efficiently .
🚀 Measurable benefits for brands
- Significant reduction in theft : significant reduction observed in the first months after the implementation of this system.
- Time savings for security teams, thanks to intelligent and targeted surveillance.
- Improved customer experience : fewer unnecessary interventions, a more serene atmosphere in the store thanks to video evidence.
- Resource optimization : assigning teams to higher value-added tasks.
Thanks to these technologies, security becomes a performance lever , and no longer just a cost center.
🤝 Technology at the service of retail
Adopting a suspicious gesture detection solution means choosing proactive, discreet, and effective security . Brands that take this path not only reduce their losses: they send a signal of professionalism and modernity to their customers and their teams.
Oxania , an innovative player in this field, supports brands in this transformation, with modular and human-centered solutions. Because preventing theft is also about preserving the quality of the in-store experience.
