In the retail sector, fighting loss due to shoplifting is a top priority. Brands are increasingly investing in innovative solutions to protect their margins while improving the customer experience. Among the most promising advances: video analysis software capable of detecting suspicious gestures associated with theft in real time .
🎯 A new approach to loss prevention
Traditionally, theft prevention relies on security guards, passive video surveillance cameras, and security tags. But these measures are no longer enough in the face of increasingly ingenious thieves.
Behavioral detection software analyzes live video feeds and identifies gestures associated with shoplifting : hiding an item under clothing, concealing products in a stroller, backpack, handbag, or even tampering with packaging, etc.
These systems based on artificial intelligence allow security teams or managers to be alerted in about ten seconds, reducing reaction time and increasing overall theft prevention effectiveness.
⚙️ How do these software tools integrate into stores?
Suspicious gesture detection solutions like Oxania are designed for easy integration with your existing video surveillance infrastructure. To ensure optimal efficiency, they are deployed in collaboration with specialist integrators . These experts ensure that cameras are strategically positioned to cover the most sensitive areas of the store and ensure reliable analysis.
Once the cameras are properly installed, the system adds an intelligence layer that analyzes video streams in real time. It adapts to the specific features of each retail location—store type, risk areas, peak hours—and sends alerts in about ten seconds via an intuitive interface accessible on phone, tablet, or PC, allowing security teams and managers to react quickly and efficiently .
🚀 Measurable benefits for retailers
- Significant reduction in theft : a marked reduction observed within the first few months after the system is implemented.
- Time savings for security teams, thanks to smart, targeted monitoring.
- Improved customer experience : fewer unnecessary interventions, a calmer store atmosphere thanks to video evidence.
- Resource optimization : assigning teams to higher value-added tasks.
Thanks to these technologies, security becomes a performance driver , not just a cost center.
🤝 Technology serving retail
Adopting a suspicious gesture detection solution means choosing proactive, discreet, and effective security . Brands that go this route not only reduce their losses: they send a message of professionalism and modernity to both customers and staff.
Oxania , an innovator in this field, supports retailers in this transformation with flexible, people-centered solutions. Because preventing theft also means preserving the quality of the in-store experience.
