In a context where theft-related losses heavily impact retailers’ profitability, it's essential to adopt security solutions that are both preventive, intelligent and predictive . For a long time, security gates have been the main barrier against unauthorised goods leaving stores. But today, artificial intelligence is bringing a new dimension to loss prevention.
🚪 Gates: Reactive but Limited Protection
Security gates play an important role: they detect non-deactivated or stolen items as they exit the store . They are visible, easy for customers to understand, and act as an effective deterrent. However, their efficiency depends on tags or security devices being properly placed, and they only act at the end of the process , once the theft has already occurred.
In other words, gates are useful but act as a last resort. They can't detect suspicious behaviour beforehand nor prevent losses within the store.
AI: A Proactive Vision of Security
Artificial intelligence, especially video-assisted suspicious gesture detection , allows a radically different approach. Thanks to real-time analytics algorithms, AI can identify atypical or suspicious behaviours (such as concealment gestures, unusual movements or abnormal interactions with products) well before the customer reaches the exit.
This type of technology, like the one offered by Oxania , provides several benefits:
- ✅ Upfront prevention : incidents can be spotted before they actually occur.
- 🎯 Fewer unnecessary interventions : AI reduces false alerts by focusing on meaningful gestures.
- 👥 Customer experience preserved : no sense of intrusion, as the technology is discreet and non-invasive.
- 📊 Advanced analytics : collected data helps continuously optimise the systems.
🔗 Smart Complementarity for 360° Protection
Rather than choosing between gates and AI, retailers have every reason to combine these two solutions . AI acts as a suspicious gesture radar inside the store, capable of spotting unusual situations in real time, while gates provide a final line of defence at the exit.
Together, they form a comprehensive and coherent strategy:
- 🛒 In a supermarket, AI can detect suspicious behaviour in the aisles while the gate validates the exit.
- 🧴 In a pharmacy, AI monitors sensitive zones (cosmetics, medicine), where gates can’t intervene.
- 🔧 In a hardware store, AI tracks movement in high-value aisles, while the gates filter items tagged with RFID.
🚀 Conclusion: For Modern Security, Let’s Bet on Intelligence
Gates have proven their worth, but the future of in-store security lies in an intelligent, anticipatory and complementary approach . Integrating AI allows retailers to significantly reduce losses , while providing a smooth and respectful customer experience .
Oxania supports retailers in this transition toward enhanced security by combining the power of artificial intelligence with existing systems. A modern, balanced and effective vision to respond to tomorrow’s challenges.
