In a retail sector as dynamic and competitive as this, every square meter and each visit counts. For supermarkets, pharmacies, and DIY stores alike, one of the main challenges remains fighting shrinkage while optimizing the customer experience. Today, a new generation of technology combines artificial intelligence (AI) for suspicious gesture detection with business intelligence tools such as heatmaps and customer counting . And this combination is a game changer. 🚀
🔍 Proactive Detection with AI
Traditional surveillance systems are often reactive, relying on the review of footage after the fact. In contrast, modern AI-based solutions like those offered by Oxania enable real-time detection of suspicious behavior using gesture detection models.
This allows for:
- Instantly alerting security teams in the event of a theft attempt.
- Reducing losses without disrupting customers.
- Adapting responses according to the context, discreetly and efficiently.
📊 The Power of Integrated Business Intelligence
But that’s only part of the picture. Pairing this smart detection with visual BI tools like heatmaps and customer counting helps turn every visit into actionable data .
🎯 Here’s what it enables:
- Identify hot zones in the store, where customers spend the most time.
- Analyze customer counts to better arrange aisles and improve flow.
- Optimize staff schedules according to peak times.
- Measure the impact of marketing actions or layout changes on foot traffic.
🧠 A Winning Synergy: Security + Customer Experience
The combination of AI detection and BI offers a dual benefit : securing the store while improving the customer experience . For example, detecting a theft-prone area may also reveal an issue of accessibility or product visibility. By acting on both fronts, retailers can:
- Reduce shrinkage without complicating the security setup.
- Provide a smoother and more personalized experience .
- Make informed decisions based on concrete data, not assumptions.
🤖 Oxania, Your Smart Ally
Oxania positions itself as an innovative technology partner, capable of deploying a powerful solution that’s easy to integrate into existing store environments. Thanks to AI specialized in gesture analysis and an intuitive BI dashboard, you gain visibility, control, and peace of mind .
📝 In Summary
Integrating an AI-based theft detection solution coupled with business intelligence tools isn’t just about protecting your store. It’s also about better understanding your customers, anticipating, and optimizing your operations . A modern, data-driven, and agile approach to address today’s and tomorrow’s challenges.
