Shoplifting has been on the rise. This trend is causing concern, particularly among those in the retail industry, especially in the food, hardware, and pharmacy sectors. So how can retailers address this trend while maintaining a positive customer experience?
🔎 Better understanding new forms of theft
Shoplifting is no longer just the act of individuals acting alone. These days, we’re seeing:
- Thefts committed by organised groups,
- Discreet and fast behaviour,
- Strategies designed to exploit dead zones of traditional cameras.
These new methods make detection more difficult and require smarter surveillance tools .
🤖 Technology serving safety
To combat this trend, many retailers are turning to artificial intelligence. Behavioural detection systems now enable them to:
- Identify suspicious gestures in real-time,
- Alert staff before a theft is carried out,
- Ease pressure on security personnel by automating surveillance.
Solutions such as Oxania , specialists in AI-assisted suspicious gesture detection, offer an innovative approach: they complement existing systems without disrupting the customer environment. The AI detects suspicious gestures with high accuracy, without facial analysis or infringing on privacy .
🏢 Maintaining a positive customer experience
Security should not compromise customer welcome and comfort. Modern solutions reconcile protection with peace of mind in-store. By identifying suspicious behaviour rather than individuals, AI-based systems reduce unnecessary interventions and judgment errors.
✅ A winning strategy for retailers
Adopting intelligent detection technology helps to:
- Reduce losses related to theft,
- Optimise human resources in-store,
- Reassure staff and customers ,
- Strengthen the image of a modern and responsible business.
🚀 Conclusion: Innovate to better protect
In the face of increasing shoplifting, technological innovation stands out as a key lever. By relying on artificial intelligence, retailers can not only protect their revenue , but also offer a safer and smoother shopping experience.