In the competitive world of retail, every customer interaction and every square metre counts. Supermarkets, pharmacies, and DIY stores face a crucial challenge: effectively tackling shrinkage while enhancing the customer experience.
Today, technology brings an innovative solution by combining artificial intelligence for suspicious gesture detection and business intelligence tools like heatmaps and customer counting .
This synergy is revolutionising risk management and customer understanding, offering retailers powerful solutions to stay competitive. 🚀
🔍 Proactive detection with AI
Traditional video surveillance systems often respond after an incident, which limits their effectiveness for prevention. Solutions based on AI , like those from Oxania , are a real game-changer by enabling real-time detection of suspicious behaviour through detailed gesture analysis.
This proactive approach makes it possible to intervene instantly in the event of a theft attempt, minimising losses while preserving a smooth customer experience.
Discreet and customisable, these interventions adapt to the context to boost security without ever compromising shopping comfort. This makes it possible to:
- Alert security teams immediately if a theft attempt occurs.
- Reduce losses without disrupting customers.
- Adapt interventions to the situation, discreetly and effectively.
📊 The power of built-in Business Intelligence
Smart detection is just one lever. By combining AI with business intelligence tools such as heatmaps and customer counting , retailers turn interactions into strategic data .
These technologies make it possible to observe foot traffic patterns and identify key areas of the store, improving decision-making.
Thanks to this analysis, you can optimise customer journeys, refine store layouts, and boost operational efficiency in an agile and relevant way.
🎯 Here’s what this makes possible:
- Identify hot zones in the store, where customers spend the most time.
- Analyse customer counts to better organise aisles and improve flow.
- Optimise rosters based on peak periods.
- Measure the impact of marketing actions or layout changes on foot traffic.
🧠 A winning synergy: security + customer experience
Combining AI detection and business intelligence generates a virtuous cycle between protection and customer experience. Detecting areas vulnerable to shrinkage can also reveal opportunities to improve accessibility or product visibility.
This dual approach allows retailers to act with nuance, boosting security while offering visitors a more seamless and enjoyable experience.
Decisions are now based on concrete, actionable data instead of relying on gut feel, increasing the store’s overall effectiveness.
- Reduce shrinkage without making security heavy-handed.
- Offer a smoother, more personalised experience .
- Make informed decisions based on solid data, not just intuition.
🤖 Oxania, your smart ally
Oxania delivers a complete solution, designed to easily integrate with a store’s existing infrastructure. Its advanced AI for gesture detection comes with an intuitive BI interface, allowing for precise and straightforward control.
This means retailers can access key information in real time, better control their environment and be proactive about risks.
With Oxania , managing risk and the customer experience becomes more responsive, seamless and stress-free.
📝 In summary
Adopting an AI-powered theft detection solution enhanced by business intelligence tools is much more than just securing a store.
It also means embracing continuous improvement, where data becomes the main driver to better understand, anticipate, and innovate.
This modern, agile, performance-driven approach enables retailers to successfully meet today’s challenges and get ready for tomorrow.
