Shoplifting has increased, a phenomenon that is particularly concerning to those in the retail sector, especially in food, DIY and pharmacy. So how can retailers address this trend while still preserving the customer experience?
🔎 Better Understanding the New Forms of Theft
Shoplifting is no longer just carried out by lone individuals. Today we observe:
- Organised group thefts,
- Discreet and swift behaviours,
- Strategies designed to exploit the blind spots of traditional cameras.
These new tactics make detection more difficult and call for smarter surveillance tools .
🤖 Technology Serving Security
To combat this trend, many retailers are turning to artificial intelligence. Behavioural detection systems now make it possible to:
- Identify suspicious gestures in real time,
- Alert staff before a theft takes place,
- Reduce the burden on security personnel by automating surveillance.
Solutions such as Oxania , a specialist in AI-assisted suspicious gesture detection, offer an innovative approach: they complement existing systems without compromising the customer environment. AI accurately detects suspicious movements without facial recognition or invading privacy .
🏢 Maintaining a Positive Customer Experience
Security should not interfere with customer service and comfort. Modern solutions enable a balance between protection and peace of mind in store. By identifying suspicious behaviours rather than individuals, AI-based systems minimise unnecessary interventions and misjudgements.
✅ A Winning Strategy for Retailers
Adopting intelligent detection technology enables retailers to:
- Reduce losses due to theft,
- Optimise human resources in store,
- Reassure staff and customers ,
- Strengthen the image of a modern and responsible business.
🚀 Conclusion: Innovate to Better Protect
In the face of rising shoplifting, technological innovation stands out as a key lever. By leveraging artificial intelligence, retailers can not only protect their revenue , but also offer a safer and more seamless shopping experience.
