In a sector as dynamic and competitive as retail, every square metre, every visit counts. For large retailers, pharmacies, or DIY stores, one of the main challenges remains reducing shrinkage while optimising the customer experience. Today, a new generation of technologies combines artificial intelligence (AI) for suspicious gesture detection with business intelligence tools such as heatmaps and customer counting . And this combination is a game changer. 🚀
🔍 Proactive detection powered by AI
Traditional surveillance systems are often reactive, relying on reviewing footage after an incident. In contrast, modern AI-driven solutions, like those offered by Oxania , enable real-time detection of suspicious behaviour using gesture recognition models.
This allows you to:
- Immediately alert security teams in the event of a theft attempt.
- Reduce losses without disturbing customers.
- Adapt responses based on context, discreetly and effectively.
📊 The power of embedded Business Intelligence
But that’s only part of the picture. Combining intelligent detection with visual BI tools like heatmaps and customer counting helps transform every visit into actionable data .
🎯 Here’s what it enables:
- Identify hot zones in the store—those areas where customers spend the most time.
- Analyse customer counts to better organise aisles and ensure smooth traffic flow.
- Optimise staff scheduling based on peak attendance times.
- Measure the impact of marketing actions or merchandising changes on footfall.
🧠 A winning synergy: security + customer experience
Combining AI detection with BI provides a dual benefit : securing the store while also enhancing the customer experience . For example, detecting a theft-prone area may also highlight a problem with accessibility or product visibility. By addressing both aspects, retailers can:
- Reduce shrinkage without burdening the security setup.
- Deliver a smoother, more personalised experience .
- Make informed decisions based on concrete data, not intuition.
🤖 Oxania, your intelligent partner
Oxania positions itself as an innovative technology partner, capable of deploying a high-performance solution that seamlessly integrates with existing store environments. With AI specialised in gesture analysis and an intuitive BI dashboard, you gain visibility, control, and peace of mind .
📝 In summary
Implementing an AI-based theft detection solution combined with business intelligence tools doesn’t just protect your store. It also lets you better understand your customers, anticipate, and optimise your operations . A modern approach, data-driven and agile, to meet today’s and tomorrow’s challenges.
