In the competitive world of retail, every customer interaction and every square meter used matters. Supermarkets, pharmacies, and DIY chains face a crucial challenge: effectively fighting shrinkage while also enhancing the customer experience.
Today, technology offers an innovative response by combining artificial intelligence for suspicious gesture detection with business intelligence tools such as heatmaps and people counting .
This synergy is revolutionizing risk management and customer knowledge, providing retailers with powerful solutions to stay competitive. 🚀
🔍 Proactive Detection Thanks to AI
Traditional video surveillance systems often react after an incident, which limits their effectiveness in prevention. Solutions based on AI , like those from Oxania , represent a major breakthrough by enabling real-time detection of suspicious behaviors through precise gesture analysis.
This proactive approach enables immediate intervention in the event of attempted theft, minimizing losses while maintaining a seamless customer experience.
Discreet and customizable, these interventions adapt to the context to strengthen security without ever disrupting shopping comfort. This allows you to:
- Alert the security team immediately in case of a theft attempt.
- Reduce losses without disturbing customers.
- Adapt interventions according to the context, with discretion and efficiency.
📊 The Power of Built-In Business Intelligence
Smart detection is just one lever among many. By combining AI with business intelligence tools such as heatmaps and customer counting , retailers turn interactions into strategic data .
These technologies make it possible to observe foot traffic dynamics and identify key zones in the store, thus improving decision-making.
Thanks to this analysis, it's possible to optimize customer journeys, refine category layouts, and enhance operational efficiency in a flexible and relevant way.
🎯 Here’s what this makes possible:
- Identify hot spots in the store, where customers spend the most time.
- Analyze customer counting to better organize aisles and smooth traffic flow.
- Optimize staff schedules based on periods of high foot traffic.
- Measure the impact of marketing actions or layout changes on visitor flow.
🧠 A Winning Synergy: Security + Customer Experience
Combining AI-based detection with business intelligence creates a virtuous cycle between protection and customer experience. Detecting zones sensitive to shrinkage can also reveal opportunities to improve product ergonomics or visibility.
This dual approach allows retailers to act with finesse, enhancing security while providing visitors with a more intuitive and enjoyable experience.
Decisions are no longer based on intuition, but on concrete, actionable data, thereby increasing the overall effectiveness of the store.
- Reduce shrinkage without making security cumbersome.
- Offer a smoother, more personalized experience .
- Make informed decisions based on concrete data, not on intuition.
🤖 Oxania, Your Smart Partner
Oxania offers a comprehensive solution, designed for easy integration with stores’ existing infrastructures. The cutting-edge AI dedicated to gesture detection comes with an intuitive BI interface, allowing precise and straightforward control.
This means retailers can access key information in real time, better control their commercial environment, and anticipate risks.
With Oxania , risk management and customer experience both gain in responsiveness, efficiency, and peace of mind.
📝 In Summary
Adopting an AI-powered theft detection solution enhanced by business intelligence tools is about much more than store security.
It also means joining a dynamic of continuous optimization, where data becomes the main lever to better understand, anticipate, and innovate.
This modern, agile, performance-oriented approach enables retailers to successfully meet current challenges and confidently prepare for the future.
