Heatmaps are visual representations of spatial data that show where customers spend the most time in a store. Using artificial intelligence and the surveillance cameras already present in many retail locations, these maps accurately reveal the most frequented areas, less-visited aisles, and major zones of interest.
Unlike traditional analyses based on sales or receipts, heatmaps capture real in-store activity: they allow you to understand traffic flows, identify bottlenecks, and pinpoint 'cold' zones with low engagement.
By integrating this technology, retailers have a valuable tool to adjust layouts, test new product placements, and optimize the store's hot spots to maximize their commercial impact.
🛠️ Practical Applications for Grocery Stores, Pharmacies, and DIY Stores
In supermarkets, for example, heatmaps make it possible to evaluate the effectiveness of end cap displays or to verify if products on promotion are actually attracting customers' attention.
For pharmacies, where customer journeys may be more oriented toward specific needs, this analysis helps organize aisles intuitively, placing the most sought-after products near each other and reducing the time spent searching for an item.
As for DIY stores, these maps reveal areas of hesitation and help position informational displays or staff members to streamline the customer journey and the purchasing process.
📉 Loss Reduction and Better Resource Management
Heatmaps are not only used to improve the customer experience: they are also a loss prevention tool. By identifying frequently visited but poorly monitored areas, security managers can optimize the placement of their teams or smart sensors.
The AI developed by innovative companies like Oxania even allows for the identification of suspicious behaviors through gesture analysis, all while respecting customer privacy. This gives retailers a comprehensive view to anticipate incidents.
The result: reduced losses, better allocation of human resources, and greater peace of mind for field teams.
🌐 A Technology Adopted by Several Thousand Users Thanks to Oxania
Oxania, a specialist in detecting suspicious in-store gestures, already provides these tools to several thousand professional users in the retail sector. Its system relies on a combination of computer vision, advanced analytics, and a clear, intuitive interface so that every store manager can make informed decisions.
Oxania transforms traditional surveillance into a true strategic optimization tool.
In an era where every square meter counts, adopting a heatmap analysis solution becomes a key competitive advantage for any retailer focused on its operational efficiency.
