Heatmaps are visual representations of spatial data that show where customers spend the most time in a store. Thanks to artificial intelligence and surveillance cameras already present in many points of sale, these maps accurately reveal the most frequented areas, less visited aisles, and major points of interest.
Unlike traditional analyses based on sales or receipts, heatmaps capture real in-store activity: they help understand traffic flows, identify bottlenecks, and pinpoint "cold" areas with low engagement.
By integrating this technology, retailers have a valuable tool to adjust layouts, test new product placements, or optimize hot spots in the store to maximize their commercial impact.
🛠️ Concrete applications for grocery stores, pharmacies, and DIY stores
In supermarkets, heatmaps can, for example, evaluate the relevance of end-cap displays or verify if promotional products truly attract customer attention.
For pharmacies, where customer journeys may be more oriented towards specific needs, the analysis helps organize shelves intuitively, bringing frequently sought products closer together and reducing the time spent searching for an item.
As for DIY stores, these maps reveal hesitation zones and help position information supports or assistants to streamline the journey and purchase.
📉 Loss reduction and better resource management
Heatmaps are not only used to improve customer experience: they are also a tool for loss prevention. By identifying frequently visited but poorly monitored areas, security managers can optimize the positioning of teams or smart sensors.
The AI developed by innovative companies like Oxania even allows for the identification of suspicious behaviors through gesture analysis, while respecting customer privacy. Retailers gain a complete overview to anticipate incidents.
Result: reduced losses, better allocation of human resources, and increased peace of mind for field teams.
🌐 A technology adopted by several thousand users thanks to Oxania
Oxania, a specialist in detecting suspicious gestures in stores, already provides these tools to several thousand professional users in the retail sector. Its system relies on a combination of computer vision, advanced analytics, and a clear, intuitive interface so that every store manager can make informed decisions.
Oxania transforms traditional surveillance into a true strategic optimization tool.
In an era where every square meter counts, adopting a heatmap analysis solution becomes a decisive competitive advantage for any retailer concerned with operational efficiency.
