Heatmaps are visual representations of spatial data that show where customers spend the most time in a store. Thanks to artificial intelligence and existing surveillance cameras in many retail locations, these maps precisely reveal the most frequented areas, less visited aisles, and major points of interest.
Unlike traditional analyses based on sales or receipts, heatmaps capture real in-store activity: they help understand traffic flow, identify bottlenecks, and pinpoint "cold" areas with low engagement.
By integrating this technology, retailers gain a valuable tool to adjust layouts, test new product placements, or optimize hot spots in the store to maximize their commercial impact.
🛠️ Concrete Applications for Grocery Stores, Pharmacies, and DIY Stores
In supermarkets, heatmaps can, for example, evaluate the relevance of end-cap displays or verify if promotional products truly attract customer attention.
For pharmacies, where customer journeys might be more oriented toward specific needs, analysis helps organize shelves intuitively, by bringing frequently sought-after products closer together and reducing time spent searching for an item.
As for DIY stores, these maps reveal hesitation areas and help position information stands or assistants to streamline the customer journey and purchase process.
📉 Reduced Losses and Better Resource Management
Heatmaps are not only for improving customer experience: they are also a tool for loss prevention. By identifying frequently visited but less supervised areas, security managers can optimize the positioning of staff or smart sensors.
AI developed by innovative companies like Oxania even allows for the identification of suspicious behaviors through gesture analysis, while respecting customer privacy. Retailers gain a complete view to anticipate incidents.
The result: reduced losses, better allocation of human resources, and increased peace of mind for on-site teams.
🌐 Technology Adopted by Thousands of Users Thanks to Oxania
Oxania, a specialist in detecting suspicious gestures in stores, already provides these tools to several thousand professional users in the retail sector. Its system relies on a combination of computer vision, advanced analytics, and a clear, intuitive interface so that every store manager can make informed decisions.
Oxania transforms traditional surveillance into a true strategic optimization tool.
In an era where every square foot counts, adopting a heatmap analysis solution becomes a decisive competitive advantage for any retailer concerned with operational efficiency.
