In the retail sector, combating losses from shoplifting is a top priority. Businesses are increasingly investing in innovative solutions to protect their margins while improving customer experience. Among the most promising advances: video analytics software capable of detecting suspicious gestures associated with theft in real time .
🎯 A New Perspective on Loss Prevention
Traditionally, theft prevention relies on security guards, passive CCTV cameras, and security tags. But these measures are no longer enough given the growing savvy of thieves.
Behavioural detection software analyses video streams in real time and identifies gestures associated with shoplifting : hiding an item under clothing, products concealed in a pram, backpack or handbag, or even attempts to tamper with packaging, etc.
These systems, based on artificial intelligence , enable security teams or managers to be alerted in around ten seconds, reducing response times and enhancing the overall effectiveness of theft prevention.
⚙️ How Do These Solutions Fit Into Stores?
Suspicious gesture detection solutions like Oxania are designed to integrate easily with your existing video surveillance infrastructure. For optimal effectiveness, they are rolled out in collaboration with specialist integrators . These experts ensure that cameras are positioned strategically to cover the store’s most sensitive areas and ensure reliable analysis.
Once the cameras are properly installed, the system adds a layer of intelligence that analyses the video feeds in real time. It adapts to the specific characteristics of each site—store type, high-risk zones, busy periods—and sends alerts in around ten seconds via an intuitive interface accessible on phone, tablet or PC, allowing security teams and managers to react quickly and effectively .
🚀 Tangible Benefits for Retailers
- Significant reduction in theft : a marked drop observed in the first few months after installing the system.
- Time saving for security teams, thanks to smart and targeted surveillance.
- Better customer experience : fewer unnecessary interventions, a calmer store environment thanks to video evidence.
- Resource optimisation : teams can focus on higher value tasks.
Thanks to these technologies, security becomes a performance driver , not just a cost centre.
🤝 Technology Serving Retail
Adopting a suspicious gesture detection solution means choosing proactive, discreet and efficient security . Retailers who take this step are not just reducing their losses – they also send a message of professionalism and modernity to their customers and staff.
Oxania , an innovator in this field, supports retailers in this transformation with flexible, human-centred solutions. Because preventing theft also means preserving the quality of the in-store experience.
