In the retail sector, tackling losses linked to shoplifting is a top priority. Retailers are increasingly investing in innovative solutions to protect their margins while enhancing the customer experience. Among the most promising advances: video analytics software capable of detecting suspicious gestures associated with theft in real time .
🎯 A New Perspective on Loss Prevention
Traditionally, theft prevention has relied on security guards, passive video surveillance cameras, and anti-theft tags. But these measures are no longer enough in the face of increasingly ingenious thieves.
Behavioral detection software analyzes video streams in real time and identifies gestures associated with shoplifting : concealing an item under clothing, products hidden in a stroller, in a backpack, a handbag, or even attempts to tamper with packaging, etc.
These systems, powered by artificial intelligence , allow security teams or managers to be alerted in about ten seconds, thereby reducing response time and increasing the overall effectiveness of theft prevention efforts.
⚙️ How Are These Solutions Integrated into Stores?
Suspicious gesture detection solutions like Oxania are designed to easily integrate with existing video surveillance infrastructure. To ensure maximum effectiveness, they are deployed in collaboration with specialized systems integrators . These experts make sure that cameras are strategically positioned to cover the most sensitive areas of the store and to ensure reliable analysis.
Once the cameras are correctly installed, the system adds an intelligence layer that analyzes video streams in real time. It adapts to the specific features of each location—type of store, risk zones, peak hours—and sends alerts in about ten seconds via an intuitive interface accessible on phone, tablet, or PC, allowing security teams and managers to react quickly and efficiently .
🚀 Measurable Benefits for Retailers
- Significant decrease in theft : a marked reduction observed in the first months after implementing this system.
- Time savings for security teams thanks to intelligent, targeted monitoring.
- Improved customer experience : fewer unnecessary interventions, a calmer in-store atmosphere thanks to video evidence.
- Resource optimization : staff assigned to higher value tasks.
Thanks to these technologies, security becomes a performance driver , no longer just a cost center.
🤝 Technology Serving Retail
Adopting a suspicious gesture detection solution means opting for proactive, discreet, and efficient security . Retailers choosing this path do more than reduce losses: they send a message of professionalism and modernity to both their customers and teams.
Oxania , an innovator in this field, supports retailers through this transformation, with customizable and human-centered solutions. Because preventing theft also means preserving the quality of the in-store experience.
