In the retail sector, tackling losses caused by shoplifting is a top priority. Retailers are increasingly investing in innovative solutions to protect their margins while enhancing the customer experience. Among the most promising advances are: video analysis software capable of detecting suspicious gestures associated with theft in real time .
🎯 A new approach to loss prevention
Traditionally, theft prevention has relied on security guards, passive CCTV cameras, and security tags. However, these measures are no longer sufficient given the increasing ingenuity of thieves.
Behavioural detection software analyses live video feeds and identifies gestures associated with shoplifting : hiding an item under clothing, products concealed in a pushchair, rucksack, handbag or even attempts to tamper with packaging, etc.
These systems, which use artificial intelligence , enable security teams or managers to be alerted in around ten seconds, thus reducing response time and greatly increasing overall theft prevention effectiveness.
⚙️ How is this software implemented in stores?
Suspicious gesture detection solutions like Oxania are designed for easy integration with existing video surveillance infrastructure. For optimal effectiveness, they are deployed in collaboration with specialist integrators . These experts ensure that the cameras are strategically positioned to cover the most sensitive areas of the store and guarantee reliable analysis.
Once the cameras are properly installed, the system adds an intelligence layer that analyses video feeds in real time. It adapts to the specifics of each store – type of business, high-risk areas, busy periods – and sends alerts in around ten seconds via an intuitive interface accessible on phone, tablet or PC, allowing security teams and managers to respond quickly and effectively .
🚀 Tangible benefits for retail brands
- Significant reduction in theft : a marked decrease can be seen in the first few months after the system is deployed.
- Time saving for security teams, thanks to intelligent, targeted monitoring.
- Enhanced customer experience : fewer unnecessary interventions, a calmer in-store atmosphere thanks to video evidence.
- Resource optimisation : allocating staff to higher value-added tasks.
Thanks to these technologies, security becomes a performance driver , rather than just a cost centre.
🤝 Technology serving retail
Adopting a suspicious gesture detection solution means choosing proactive, discreet and effective security . Retailers who take this step are not only reducing their losses: they are sending a message of professionalism and modernity to both customers and staff.
Oxania , an innovative player in this field, supports retailers through this transformation with modular, human-centred solutions. Because preventing theft also preserves the quality of the in-store experience.
