In a context where losses related to theft weigh heavily on retail profitability, it becomes essential to adopt security solutions that are both preventive, intelligent, and predictive . For a long time, security gates have been the main barrier against unauthorized merchandise exits. But today, artificial intelligence brings a new dimension to loss prevention.
🚪 Gates: A Reactive but Limited Protection
Security gates play an important role: they detect deactivated or stolen items at the time of exit . They are visible, easy for customers to understand, and provide an effective form of deterrence. However, their effectiveness relies on the correct placement of tags or anti-theft devices, and they intervene only at the end of the process , once the act of theft has already occurred.
In other words, gates are useful but act as a last resort. They do not allow for the detection of suspicious behavior upstream or the prevention of losses inside the store.
AI: A Proactive Vision of Security
Artificial intelligence, and in particular video-assisted suspicious gesture detection , allows for a radically different approach. Through real-time analysis algorithms, AI can identify atypical or suspicious behaviors (such as concealment gestures, unusual movements, or abnormal interactions with products) long before the customer reaches the exit.
This type of technology, like the one offered by Oxania , provides several advantages:
- ✅ Upstream Prevention : Incidents can be detected before they actually happen.
- 🎯 Fewer Unnecessary Interventions : AI reduces false alerts by focusing on significant gestures.
- 👥 Preserved Customer Experience : No feeling of intrusion, as the technology is discreet and non-invasive.
- 📊 Advanced Analytics : The data collected allows for continuous optimization of devices.
🔗 Intelligent Complementarity for 360° Protection
Rather than choosing between gates and AI, retailers have every interest in combining these two solutions . AI acts as a suspicious gesture radar inside the store, capable of spotting abnormal situations in real-time, while gates provide a last line of defense at the exit.
Together, they form a complete and coherent strategy:
- 🛒 In a supermarket, AI can detect suspicious behavior in the aisles, while the gate validates the exit.
- 🧴 In a pharmacy, AI monitors sensitive areas (cosmetics, medications), where gates can do nothing.
- 🔧 In a DIY store, AI tracks movement in high-value aisles, while gates filter items equipped with RFID tags.
🚀 Conclusion: For Modern Security, Let's Focus on Intelligence
Gates have proven themselves, but the future of in-store security lies in an intelligent, anticipatory, and complementary approach . The integration of AI allows retailers to significantly reduce losses , while offering a smooth and respectful customer experience .
Oxania supports retailers in this transition towards augmented security, by combining the power of artificial intelligence with existing systems. A modern, balanced, and effective vision to address tomorrow's challenges.
