In a context where losses related to theft weigh heavily on retailers’ profitability, it has become essential to adopt security solutions that are both preventive, intelligent, and predictive . For a long time, security gates were the primary defense against unauthorized removal of goods. But today, artificial intelligence brings a new dimension to loss prevention.
🚪 Security Gates: Reactive but Limited Protection
Security gates play an important role: they detect items that haven’t been deactivated or that are stolen at the very moment of exit . They are visible, easy for customers to understand, and serve as an effective deterrent. However, their effectiveness depends on tags or security devices being properly attached, and they only intervene at the end of the process , once the theft has already occurred.
In other words, gates are useful but act as a last resort. They do not detect suspicious behavior beforehand or prevent losses inside the store.
AI: A Proactive Security Approach
Artificial intelligence, and in particular AI-powered suspicious gesture detection through video , enables a radically different approach. Thanks to real-time analytics algorithms, AI can identify atypical or suspicious behaviors (such as concealment gestures, unusual movements, or abnormal interaction with products) long before a customer reaches the exit.
This type of technology, like what is offered by Oxania , provides several advantages:
- ✅ Upstream prevention : Incidents can be detected before they actually occur.
- 🎯 Fewer unnecessary interventions : AI reduces false alarms by focusing on meaningful gestures.
- 👥 Preserved customer experience : No feeling of intrusion, as the technology is discreet and non-invasive.
- 📊 Advanced analytics : The collected data allows for continuous optimization of the security systems.
🔗 Smart Complementarity for 360° Protection
Rather than choosing between gates and AI, stores have every reason to combine these two solutions . AI acts as a suspicious gesture radar inside the store, capable of detecting abnormal situations in real time, while the gates provide a last line of defense at the exit.
Together, they form a comprehensive and coherent strategy:
- 🛒 In a supermarket, AI can detect suspicious behavior in the aisles while the gate validates the exit.
- 🧴 In a pharmacy, AI monitors sensitive areas (cosmetics, medicines) where gates are ineffective.
- 🔧 In hardware stores, AI tracks movements in high-value aisles, while gates filter items tagged with RFID labels.
🚀 Conclusion: For Modern Security, Let’s Bet on Intelligence
Security gates have proven their worth, but the future of in-store security lies in an intelligent, anticipatory, and complementary approach . Integrating AI enables retailers to significantly reduce losses while delivering a seamless and respectful customer experience .
Oxania supports businesses in this transition towards augmented security, combining the power of artificial intelligence with existing systems. A modern, balanced, and effective vision to meet tomorrow’s challenges.
