In a context where theft-related losses heavily impact retailers' profitability, it is essential to adopt security solutions that are both preventive, intelligent and predictive . For a long time, security gates have been the main barrier against the unauthorised removal of merchandise. But today, artificial intelligence brings a new dimension to loss prevention.
🚪 Security Gates: Reactive but Limited Protection
Security gates play an important role: they detect undeactivated or stolen items at the point of exit . They are visible, easy for customers to understand, and serve as an effective deterrent. However, their effectiveness relies on correctly placed security tags, and they only act at the final stage , once the theft has already occurred.
In other words, security gates are useful but act as a last resort. They cannot detect suspicious behaviour beforehand or prevent losses inside the store.
AI: A Proactive Approach to Security
Artificial intelligence, and in particular video-assisted suspicious gesture detection , enables a radically different approach. Using real-time analysis algorithms, AI can identify atypical or suspicious behaviours (such as concealment gestures, unusual movements or abnormal interactions with products) long before a customer reaches the exit.
This type of technology, like that offered by Oxania , offers several advantages:
- ✅ Early Prevention : incidents can be detected before they actually occur.
- 🎯 Fewer Unnecessary Interventions : AI reduces false alarms by focusing on significant gestures.
- 👥 Preserved Customer Experience : no feeling of intrusion, as the technology is discreet and non-invasive.
- 📊 Advanced Analytics : the collected data allows for continuous optimisation of the systems.
🔗 An Intelligent Synergy for 360° Protection
Rather than choosing between security gates and AI, retailers have every reason to combine these two solutions . AI acts as a suspicious gesture radar inside the store, capable of spotting abnormal situations in real time, while security gates provide a final line of defence at the exit.
Together, they form a complete and coherent strategy:
- 🛒 In a supermarket, AI can detect suspicious behaviour in the aisles, while the security gate validates the exit.
- 🧴 In a pharmacy, AI monitors sensitive areas (cosmetics, medicines), where security gates are ineffective.
- 🔧 In a hardware store, AI tracks movement in high-value aisles, while security gates screen items equipped with RFID tags.
🚀 Conclusion: For Modern Security, Let's Embrace Intelligence
Security gates have proven their worth, but the future of in-store security relies on an intelligent, anticipatory and complementary approach . Integrating AI allows retailers to significantly reduce losses , while providing a seamless and respectful customer experience .
Oxania supports retailers in this transition towards augmented security, by combining the power of artificial intelligence with existing systems. A modern, balanced and effective vision to meet the challenges of tomorrow.
